The Bomberry Story

Why Bomberry?

Bomberry isn’t just a snack, it’s a feeling.
We exist to make the everyday feel a little more iconic. While most snack brands focus on perfection or “special occasion only” treats, we’re here to bring fun, flavour, and feel-good energy to your freezer and your life.

People don’t just buy what’s in the tub.
They buy into the humour, the culture, the cheeky little spark it adds to life.

We’re proudly Australian-made, couple-founded, and built on the belief that treats shouldn’t be boring, or predictable. They should be little moments you actually look forward to the kind you want to share, post, talk about, and keep going back to.

Bomberry is delicious (very), but the energy is what keeps people coming back...

Our Story
Bomberry started with Mike.

He’s a chef, and after COVID he travelled the world and kept seeing something Australia didn’t have yet: bite size frozen snacks, only downside? They were boring...

So Mike came back and got to work experimenting in the kitchen: dipping berries, testing chocolates, refining ingredients, and figuring out how to turn a simple idea into something unforgettable.

Alongside him was Mel, his partner, shaping the world Bomberry lives in. What started as small-batch kitchen experiments slowly became a culture-led, community-driven brand we’ve built together, piece by piece.

And now? We’re just getting started.

We’re building something bigger than we imagined, and we’re only gearing up for what’s next.

From us
"What drives us every day isn’t just making a sweet treat, it’s creating a little feel-good moment in someone’s everyday life. We love building a community of people who live knowing that life doesn’t have to be perfect to be amazing.

We show up for the messy bits, the real bits, the everyday bits and we celebrate them. Because that’s where the joy is. And that’s what Bomberry is all about."

Mike & Mel